In the serene village of Villeret, Switzerland, a humble farmhouse witnessed history in the making. It was 1735 when Jehan-Jacques Blancpain, a watchmaking visionary, laid the foundation for what would become the world’s oldest surviving luxury watch brand. Little did he know, his small workshop would shape the future of horology.
For over two centuries, Blancpain crafted timepieces defined by meticulous precision and tradition. Then, in 1953, the brand forever changed the landscape of dive watches. Amid growing underwater exploration, Blancpain unveiled the Fifty Fathoms, the world’s first modern dive watch. It wasn’t just a tool for pioneers like Jacques Cousteau; it became a benchmark for underwater precision, durability, and elegance.
Blancpain’s bold spirit didn’t stop there. The brand championed the art of mechanical watchmaking even during the Quartz Crisis of the 1970s, when others turned to electronic timekeeping. Their commitment to tradition and craftsmanship earned them prestige, exemplified by the Villeret Collection—a line showcasing grand complications, including perpetual calendars and tourbillons. Each timepiece is an embodiment of Blancpain’s philosophy: “Innovation is our tradition.”
Today, Blancpain continues to innovate while honoring its roots. From the Fifty Fathoms Bathyscaphe, blending vintage aesthetics with modern materials, to complex masterpieces like the Carrousel Volant Une Minute, the brand redefines luxury. Their commitment to preserving watchmaking art ensures every Blancpain watch remains entirely mechanical—a rarity in modern horology.
Blancpain isn’t just about keeping time; it’s about celebrating history, precision, and passion. Their timepieces are symbols of timeless innovation, cherished by connoisseurs and adventurers alike.
What’s your Blancpain story? Whether on land or at sea, share how you experience tradition on your wrist.
