By the early 1990s, luxury watch design was dominated by modern shapes and trends, but Girard-Perregaux, one of Switzerland’s oldest watchmakers founded in 1791, decided to take a different path. The brand, known for its technical brilliance and heritage craftsmanship, looked to the past for inspiration. In 1995, they unveiled the Vintage 1945, a collection that celebrated the elegance of the Art Deco era.
The challenge was clear: how could Girard-Perregaux recreate the magic of a bygone era while maintaining contemporary watchmaking precision? Their answer lay in the timeless design principles of Art Deco. The Vintage 1945 was a masterpiece of geometry and proportions, featuring a rectangular case with clean lines, curved edges, and stepped lugs. This was not a watch that followed trends; it honored a period where design was about sophistication, symmetry, and harmony.
The true brilliance of the Vintage 1945 wasn’t just in its aesthetic but in its craftsmanship. The curved sapphire crystal and case seamlessly followed the contours of the wrist, showcasing Girard-Perregaux’s mastery of ergonomic design. Beneath its elegant surface, the watch housed in-house movements, proving that beauty and technical excellence could coexist. Models like the Vintage 1945 Tourbillon and the Small Seconds solidified the collection’s reputation as a celebration of both artistry and innovation.
The Vintage 1945 quickly became an icon, admired by collectors for its ability to capture the soul of the 1940s while remaining timeless. It embodied a refined elegance that transcended decades, appealing to those who valued heritage and artistry in their timepieces.
Today, the Girard-Perregaux Vintage 1945 remains a testament to the enduring beauty of Art Deco design. It reminds us that great style is eternal, and innovation doesn’t always mean looking forward—sometimes, it’s about rediscovering the past.
Where does timeless elegance fit into your journey? The Vintage 1945 invites you to celebrate history, art, and the enduring power of impeccable design.
