Rolex GMT Master II “Pepsi”

For Mitchell Montgomery, winning the Rolex GMT-Master II “Pepsi” on June 14 was a surprise he still could not quite believe.

Mitchell is from North Texas, where he grew up in a ranching family. He remains involved in the family’s cattle ranch, as well as businesses connected to hunting and outfitting.

Hunting and fishing have been part of Mitchell’s life since childhood and remain two of his main interests. He also enjoys spending time with his family, many of whom live in different places on the ranch.

“We all kind of live out on the ranch in different spots,” Mitchell said. “We’re out in the country, in the middle of nowhere.”

Mitchell’s interest in watches began with his grandfather, who wore a gold Rolex Datejust for as long as Mitchell could remember.

“I always thought it was a cool watch and always wanted one,” he said.

When Mitchell graduated from college, he asked his parents for a special watch. They gave him a TAG Heuer, which became the first significant watch he owned. As he got older, he continued following watches and added a handful of pieces to his collection.

Mitchell discovered Wolf Watch Club through Instagram. Before entering, he looked into the Club and explored the website. Learning that a portion of the proceeds supported charities and charitable causes helped give him confidence in the platform.

The Rolex GMT-Master II “Pepsi” competition was Mitchell’s third competition with Wolf Watch Club.

Mitchell was not watching the live competition when his name was selected. He and his wife have two young daughters, one of whom was turning two the following day, while the other was approaching her first birthday. The family had celebrated both birthdays the day before the competition, and Mitchell was busy with the children on Sunday.

He briefly noticed that the competition was approaching but was unable to watch it live.

Later that evening, Mitchell was having dinner at his brother’s house when something about the competition appeared on his social media feed. Realizing it had already taken place, he visited the Wolf Watch Club website and found the winners page.

His name was listed as the winner.

“I was like, ‘You’ve got to be kidding me,’” Mitchell recalled.

Mitchell was surrounded by family when he discovered the news and immediately told them that he had won a Rolex. Everyone was just as shocked as he was.

The timing also made the win especially memorable, as it came shortly before Father’s Day.

For Mitchell, the Rolex GMT-Master II “Pepsi” will not be a watch that he sells.

“It’s definitely going to be an heirloom watch for sure,” he said. “I’m never going to resell it or get rid of it. It’s going to be passed down to somebody.”

Mitchell explained that although purchasing the watch would have been exciting, winning it gave the timepiece an even more meaningful story.

“Winning it is even more crazy,” he said. “It has a cool story behind it now.”

Mitchell also appreciated that Wolf Watch Club competitions take place as scheduled every Sunday, whether or not every available entry has been sold. He said that this was different from many other competitions he had seen, where competitions could be delayed if all the spots were not filled.

After his win, Mitchell shared Wolf Watch Club with several friends and sent them the website. Some of them have since entered competitions of their own.

After only three competitions, Mitchell became the winner of a Rolex GMT-Master II “Pepsi” that he plans to keep in his family and eventually pass down, along with the unexpected story of how he won it.